Vision Educate with the intention to serve Listen sincerely Implement when appropriate Mission Build enduring client relationships through personalized service, offering creative concepts and solutions, using quality products of value. Values Act with integrity Dealing honorably with everyone Upholding the highest standards of business conduct Believing the right way is the only way Owning our actions Make a Difference Delivering value to our clients – everyday Serving others to enrich the community Leading by example Deliver Excellence Exceeding client expectations Demanding the best from ourselves Commitment to personal continual education Be open Ask questions of value Listen intently Show empathy and demonstrate charity Communicate honestly Follow-through thoroughly